3 social media trends to elevate your real estate game 

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Social media trends in real estate

As a real estate agent, managing social media can be overwhelming. With various formats and content choices, it’s challenging to pick the right strategy. Nevertheless, certain influential trends are reshaping the industry’s online presence. In this blog, we’ll dive into three social media trends that are causing a strong impact in real estate this 2023. Don’t miss the chance to craft captivating and informative content, strategically elevating your online visibility and pathing your way to convert those leads!

Seek virality through short-form videos

Nowadays, Short-form videos, concise video gems spanning just 15 to 30 seconds, can be used to highlight key property features, share useful information, or supply local insights. You can capture your audience’s attention with a good hook, and it will also help you demonstrate your expertise, engage new clients and keep your current followers interested in your services. Using an engaging start, you can showcase your ability, attract new clients, and keep the interest of your current followers. Today’s algorithm will prioritize this kind of content. If you are looking to expand your fanbase you should give it a try. 

Don’t forget that a couple of props can help illustrate situations more effectively. Equally important is selecting the right social media platforms. For example, TikTok is great to approach first-time home buyers, as LinkedIn is excellent for connecting with professionals and showcasing your expertise. When it’s time to publish your video, remember to include hashtags and incorporate popular audios or songs to enhance visibility. And there you have it, your first edutainment video, primed to captivate new audiences. 

Seems complicated? It doesn’t have to be. It’s easy to refine an idea into short-form video content. Begin by recording your voice as you freely discuss a topic you’re knowledgeable about. Remember, everything is more appealing with examples. Put aside overly technical jargon and turn to everyday situations. Listen to the audio and identify parts that can be simplified even further, keep in mind your audience. After a couple of tweaks, you’ll have the initial script for your video. 

Promote audience engagement by going live and interacting with your followers.

Live video has become a potent and captivating trend for real estate agents, sharing property tours and responding to viewers’ inquiries. This medium provides an exclusive chance to engage with audiences in real-time, nurture authenticity, and dynamically exhibit properties and expertise.  

But maybe the most underrated perk of live streaming is to humanize our brand, showcasing the person behind the listings. This transparency helps build trust and credibility, which are crucial in this industry. You can walk viewers through properties, answering questions and addressing concerns as they come up. Also, you can discuss market trends, offer tips for buyers and sellers, and provide advice on various aspects, positioning you as a go-to source of information in the market.  

 Here are some scenarios where you could take advantage of live videos:  

  • Q&A sessions.  
  • Market trend discussions.
  • Offer tips for buyers and sellers.
  • Virtual Open Houses.  
  • Neighborhood Spotlights.  
  • Special Events.
  • Behind-the-Scenes Tours.

To maximize the impact of live videos as a real estate agent, start by promoting your upcoming sessions to build anticipation. During the live stream, engage with your audience by answering questions in real-time, creating a two-way conversation. Finally, save the video for later viewing so that those who couldn’t attend can still benefit. This strategy ensures you capture the interest of your audience, foster connections, and provide enduring value. 

Boost your community building with UGC.

By urging satisfied clients to share their testimonials, you’re generating user-generated content that highlights your brand’s effectiveness. Sharing their experiences across various social media platforms such as Facebook, Instagram, or LinkedIn, demonstrates that your services are reliable and trustworthy. Such UGC leverages the power of word-of-mouth marketing, driven by genuine accounts of your brand’s value. These testimonials are not just mere words; they give life to your brand and convey how your expertise can transform people’s lives. Incorporating such UGC into your marketing strategies amplifies your brand’s credibility and aids in fostering long-lasting relationships with your clients. 

Social media trends in real estate

What’s more, interactive campaigns can be launched, prompting clients to share their property transformation stories or personal anecdotes. This isn’t just about spotlighting your clients; it’s about creating connections that resonate with potential clients, fostering a sense of relatability.


The real estate industry is constantly evolving, and it’s crucial to keep up with current trends on social media platforms. Incorporating short videos, live streams, and user-generated content can have a significant impact on your digital presence. To captivate your audience, the content you create should be both informative and entertaining, weaving engaging narratives and relatable experiences. The ultimate goal is to create content that people want to share, maximizing your brand’s reach. By embracing these trends, you’re not simply showcasing listings; you’re building meaningful connections, establishing trust, and positioning yourself as an authority in the ever-changing world of real estate.

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Let us show you first hand how Conversion Monster can help you scale your business.

Viviana Grisales

Marketing Specialist

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