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Is Cold Calling an Efficient Use of Your Time?

cold calling real estate scripts

Cold calling is the unbelievably tedious process of calling people who you have no established contact with and attempt to solicit their business.  By that description, it goes without saying that nobody enjoys making cold calls. It takes a lot of time and effort, and overall, is an unpleasant experience. The good news is that traditional cold calling done by Real Estate Agents themselves is becoming a thing of the past.  

Historically, agents have focused on finding new clients by making cold calls to expired listings and FSBO’s.  Several real estate experts agree that cold calling is ineffective and outdated and numerous alternative solutions are proving to be much more rewarding.  The question to really focus on is… what are the results vs. man hours and payroll invested?

An Agents Time is More Valuable When Spent with Buyers and Sellers.

It is possible to gain business with cold calling, but remember, it takes hours of work to call expired listings, internet inquires, FSBO ’s, referrals, website info calls….and yields a low percentage of results. However, cold calling still remains that necessary evil for a healthy, sustainable pipeline for the future of your business.  The question is whether it is a good use of your time.  Since this is a task that is mandatory to a successful business in Real Estate, requiring a lot of time, agents need to understand the most efficient, and cost-effective way to get it done.  The answer is someone, something, other than yourself, the agent should be doing this. Your time, the agent, needs to be engaging in tasks that have the highest return….time spent with buyers, sellers and closing deals.

So how do you take advantage of reaching potential buyers and sellers without spending countless hours on cold calls?  Hire an Inside Sales Agent (ISA in real estate) or rather, a team of ISA’s.

Why Hire an Inside Sales Agent?

This year, it is time to let go of the archaic process of cold calling. Stop wasting countless hours contacting people who really aren’t interested in your services. Don’t pay a virtual assistant to spend hours finding lists of For Sale By Owners that will rudely hang up on them. Stay away from ineffective cold calling real estate scripts that were created by someone who isn’t a seasoned sales professional. Try a new approach of cold calling and allow an expert trained inside sales agent to help triple your return on investment and save you countless hours of time.

Alicia Hupprich

Author Alicia Hupprich

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