FSBO Types of Sellers and How to Approach Them 

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When it comes to buying or selling a home, many homeowners choose to go the FSBO (For Sale by Owner) route, meaning they sell their property without the assistance of a listing agent or broker. FSBO homes can offer unique opportunities for both buyers and sellers. However, approaching FSBO sellers requires a different approach compared to dealing with traditional real estate transactions. In this article, we will explore the different types of FSBO sellers and provide valuable insights on how to approach them successfully.

What’s FSBO Homes?

FSBO homes refer to properties that are being sold directly by the homeowner, without the involvement of a real estate agent or broker. In such cases, the homeowner takes on the responsibility of marketing, negotiating, and completing the transaction themselves. This approach allows homeowners to avoid paying real estate commissions, potentially saving them a significant amount of money.

What Types of FSBO Exist?

When approaching FSBO sellers, it’s crucial to understand that they can fall into different categories based on their motivations, experience, and level of preparation. By recognizing these types, you can tailor your approach to meet their specific needs and increase your chances of a successful transaction. Here are some common types of FSBO sellers:

The Inexperienced Seller

This type of FSBO seller is new to the real estate market and may not have much knowledge or experience in selling a property. They may decide to sell their home themselves to save on commission costs or simply because they are unsure of the value an agent can provide. When approaching an inexperienced seller, it’s important to be patient, informative, and supportive. Offer guidance throughout the process, provide relevant market information, and highlight the potential challenges they might face without professional representation.

The Savvy Seller

The savvy FSBO seller is experienced in the real estate market, has sold properties in the past or possesses a strong understanding of the process. These sellers are typically confident in their ability to handle negotiations and paperwork themselves. When dealing with a savvy seller, it’s essential to demonstrate your value as an agent. Emphasize your expertise, market knowledge, and ability to navigate complex negotiations. Show them how working with an agent can potentially lead to a smoother and more efficient transaction and offer to handle any challenging aspects of the process on their behalf.

The Distressed Seller

Occasionally, homeowners find themselves in difficult financial situations or facing urgent circumstances that require a quick sale. These distressed sellers may be motivated by factors such as job relocation, divorce, foreclosure, or financial hardships. When approaching a distressed FSBO seller, it’s important to be empathetic and understanding. Focus on providing solutions and help in navigating their specific challenges. Work closely with them to identify their needs and showcase how your services can help them achieve their goals swiftly and effectively.

How to Approach an FSBO?

Approaching an FSBO seller requires a thoughtful and strategic approach. Here are some key steps to consider:

  • Research and Preparation: Before reaching out to an FSBO seller, conduct thorough research on the property, its location, recent sales in the area, and any other relevant information. Familiarize yourself with the seller’s motivations, as well as their listing price and any unique selling points of the property. This preparation will allow you to approach the seller with confidence and demonstrate your expertise. 
  • Establish Trust and Rapport: When contacting an FSBO seller, start by building trust and rapport. Introduce yourself professionally, explain your role as a buyer’s agent, and highlight the benefits of working with an experienced professional throughout the transaction. Be respectful of their decision to sell independently and focus on how you can assist them in achieving their goals more effectively. 
  • Showcase Your Expertise: Highlight your knowledge of the local market, recent sales data, and your ability to effectively market and negotiate on behalf of buyers. Create a script based on the information you have about the seller and provide examples of successful transactions you have facilitated in the past and emphasize the value you can bring to their specific situation. Tailor your approach to address their concerns and offer personalized solutions to meet their needs. 


Approaching FSBO sellers requires a nuanced and personalized approach. Understanding the different types of FSBO sellers and adapting your strategy accordingly will increase your chances of success. Whether they are inexperienced, savvy, or distressed sellers, demonstrating your expertise, building trust, and providing tailored solutions are key factors in persuading FSBO sellers to work with you. 

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Viviana Grisales

Marketing Specialist

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