“Hi, Stranger!” Effective Tactics Follow-Up on Real Estate

Why a CRM is important for a real estate business and how to choose the right CRM system ?Let’s talk about it.


The art of follow-up is an indispensable skill that can often make the difference between sealing a deal and missing a prime opportunity. Follow-up on real estate isn’t just a courteous gesture; it’s a strategic approach that can significantly enhance your success in this competitive industry. Whether you’re a seasoned agent or just stepping into the realm of property transactions, mastering the tactics of effective follow-up can be your secret weapon to achieving outstanding results. 

¿What is the Importance of Follow-Up on Real Estate?

The importance of follow-up in real estate cannot be overstated. Effective follow-up holds particular significance within the real estate sector, given that 64 percent of buyers and sellers opt for an agent with whom they have prior experience or rely on recommendations from acquaintances or relatives, as highlighted by findings from the National Association of REALTORS®. This fact underscores the significance of persistence and communication in nurturing potential leads to fruition. In a realm where timing and personal connections play pivotal roles, consistent follow-up ensures that you remain at the forefront of your client’s minds, building rapport, trust, and credibility over time. 

Reasons to Follow-Up on Real Estate

Relationship Building Follow-Ups

  • Providing your contact details in case they have any questions.
  • Check in to see if they have received your email.
  • Offering assistance and asking if there is anything you can help with.
  • Wish them a Happy Birthday and Happy Holidays.
  • Offering congratulations on the latest family expansion.
  • Suggesting a recently discovered local restaurant that will enjoy.

Providing Value Follow-Ups

  • Notify them regarding fluctuations in interest rates. 
  • Ask if they received the email attachment with their market statistics.
  • Update them about price changes for homes in their market. 
  • Provide information about recent home sale prices in their local area. 
  • Share tips on effectively preparing their home for the winter season. 
  • Reminder to prepare their sprinkler system for the upcoming springtime.

Keeping in touch Follow-Ups

  • Confirming receipt of your pre-listing information package.
  • Answering questions about your pre-listing packet.
  • Telling them the current Marketing Report.
  • Sharing efficient moving and packing tips.

Community Creation Follow-Ups

  • Informing them of an upcoming town meeting.
  • Extending an invitation to a community event.
  • Telling them about an upcoming fundraiser for someone in your community.
  • Share moving and packing contacts and providers.
  • Informing them of any new developments nearby.

Closing the Deal Follow-Ups

  • Informing them that you have people who are interested in the neighborhood.
  • Telling an FSBO to text you if any questions come up about selling a home.
  • Asking an FSBO how selling their home is going.
  • Asking if there is anything you can do to help them achieve their home goals.

Additional Tips to Follow-up on Real State

Implement a Follow-Up Timetable

Consistency is key in real estate follow-up. Implementing a well-structured schedule ensures that your interactions remain timely and relevant, building trust and rapport with clients over time.

Use Varied Communication Formats

Diversify your communication channels to reach clients where they’re most responsive. Balancing emails, phone calls, and even personalized handwritten notes establishes a well-rounded presence that resonates with a broader audience.

Improve your Email Templates

Streamline your follow-up process by utilizing well-crafted email templates. Tailor these templates to individual clients, saving time while maintaining a personal touch in your communication.

Ensure Consensus on the Next Steps

Clarity in communication is paramount. Ensure each interaction concludes with a clear plan of action, whether it’s scheduling another property tour, providing additional information, or setting up a follow-up call.

Ready to scale your real estate business?

Let us show you first hand how Conversion Monster can help you scale your business.

Viviana Grisales

Marketing Specialist

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