How to Generate Leads for Real Estate with LinkedIn

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As a real estate agent, LinkedIn can be a great way to reach out to potential clients, partners, and colleagues. Using LinkedIn effectively for real estate is not difficult, but their sophisticated algorithm does require you to maintain an active presence on the platform to create engagement business.

As you do, the bigger and more connected your network becomes, the better for your business.  

Ten ways to help make LinkedIn link you to more opportunities:

1. Create a complete and professional profile

Your LinkedIn profile is your online resume, so it’s important to make sure it’s complete and up to date. Be sure to include your location and a summary of your expertise. Use keywords that potential clients are likely to search and include active descriptors that highlight your best traits like “Responsive” or “Good Negotiator.”

2. Join relevant groups and connect with other professionals 

A variety of groups for real estate professionals, such as the National Association of Realtors® and the Real Estate Investors Association, have a presence on LinkedIn. Joining not only connections with other professionals but exposes you to fresh trends and new opportunities.  

3. Be thoughtful about who you connect with

Focus on people who are relevant to your industry and who you can learn from or collaborate with.

4. Be active

Share content, comment on other people’s posts, and participate in discussions. Take the time to write thoughtful and informative introductions when you connect with someone. This will show that you’re genuinely interested in getting to know them. Staying engaged makes it more likely other professionals will connect.

5. Posting is not enough  

Engage with at least 3 posts every time you visit and respond to comments within one hour and you’ll see growth. Every comment you receive can increase the reach of your post by as much as 4%. *

6. Use tags wisely  

A tagged person or company that does not engage slows down the growth of your post*.  

7. Use LinkedIn Pulse

It allows you to share your thoughts and ideas with a wider audience and to Twitter, Facebook, and other platforms that can help you reach a larger audience.  

8. Promote listings

If you’re a real estate agent, you can use LinkedIn to promote your listings. Simply create a post that includes a link to the listing and a brief description of the property.   

9. Use LinkedIn’s advertising platform

LinkedIn advertising allows you to target your ads to specific demographics, interests, and job titles. This is a great way to reach a target audience and generate leads.  

10. Use LinkedIn’s InMail

Send personalized messages to people you’d like to connect with. This is a way to stand out from the crowd and make a good impression.  

Remember, the LinkedIn algorithm rewards engagement. The more active you are, the more exposure you will receive. As more people like, comment on, and share what you offer, the algorithm will reward you with more eyeballs and connections. You’ll keep building your brand, generating leads, and growing your real estate business to new heights.  

When you use LinkedIn effectively, you can. 

*From: The LinkedIn Algorithm Report by Richard van der Blom & Just Connecting, source Katrin Wietek‘s LinkedIn Algorithm Report Sketchnote 

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Viviana Grisales
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