Pinterest is not only a platform for lifestyle bloggers, influencers, and recipe collectors, but it can also be a powerful tool for real estate agents. In this article, we will explore how to use Pinterest in real estate and provide some ideas and marketing strategies for realtors to get the most out of this platform.
Why use Pinterest in Real Estate?
Pinterest has over 400 million monthly active users, with over 80% of them being female. According to a survey conducted by the National Association of Realtors, 47% of homebuyers search for properties online first. As Pinterest is a visual search engine, it is an ideal platform for real estate agents to showcase their properties with high-quality visuals and reach potential clients.
How to use Pinterest in Real Estate?
Create a Business Account
The first step to using Pinterest for real estate is to create a business account. By creating a business account, you will have access to analytics that will help you track your pins’ performance and audience insights. You can also create ads and promote your pins to a larger audience.
Optimize your Profile
Once you have created your business account, it’s time to optimize your profile. Use your business name as your username and fill out your profile with a clear profile picture and a description that accurately describes your business. Make sure to include keywords related to real estate to improve your visibility in search results.
Create Boards
Create boards that showcase your properties and the different types of properties you offer. Use descriptive names for your boards and fill them with high-quality images that are visually appealing. You can also create boards that offer tips on home buying and selling, interior design, and home improvement to attract a wider audience.
Pin Regularly
To stay top-of-mind with your audience, it is essential to pin regularly. Create a content calendar and schedule your pins in advance to save time. Aim to pin at least once a day to keep your audience engaged and showcase your properties to potential clients.
Create a Board for each Property
Create a board for each of your properties and showcase high-quality images of each room, exterior, and amenities. Include a description of the property, its location, and the price range. You can also add a call-to-action that directs potential clients to your website or contact information.
Collaborate with Home Stagers and Interior Designers
Collaborate with home stagers and interior designers to create boards that showcase their work and provide inspiration for potential clients. This will not only help you showcase your properties in a more visually appealing way but also attract a wider audience interested in interior design and home improvement.
Highlight your Community
Create a board that highlights your community and the local amenities, such as parks, restaurants, and schools. This will help potential clients get a sense of the area and what it’s like to live there. You can also collaborate with local businesses and create joint boards that showcase the best of the area.
Promote your Pins
Promote your pins to a larger audience using Pinterest Ads. With Pinterest Ads, you can target your audience based on demographics, interests, and search keywords. You can also retarget users who have engaged with your pins or visited your website.
Use Rich Pins
Rich Pins provide more information about your pins, such as pricing, availability, and location. Use Rich Pins for your property listings to provide potential clients with all the necessary information and increase the likelihood of them contacting you.
Use Pinterest for SEO
Pinterest is an excellent platform for improving your search engine optimization (SEO). By optimizing your boards and pins with keywords related to real estate, you can improve your visibility in search results and drive more traffic to your website or wherever you want your audience to be.
In conclusion, Pinterest is an essential tool for real estate agents to establish their brand and showcase their properties in a visually appealing way. With its powerful search engine and vast array of creative tools, Pinterest provides a unique opportunity for realtors to create an online presence and connect with potential clients. By creating a business account, optimizing your profile, and consistently pinning high-quality images and videos, you can effectively use this network to establish your brand and attract a loyal following.
So, if you’re a real estate agent looking to take your brand to the next level, don’t miss out on the incredible benefits that Pinterest has to offer!
Reference
- National Association of Realtors. (2019). Profile of Home Buyers and Sellers. Retrieved from https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers
