It is critical that every real estate agent build and maintain an online presence for their business. In today’s Digital Age, the internet is typically the first place people go to research a new business of any kind. In fact, according to the 2017 Real Estate in a Digital Age conducted by the National Association of Realtors, over 95% of interested buyers used the internet to begin their home buying or selling process. If you feel that your online presence needs to be enhanced, try some of the methods listed below.
First and foremost, every successful real estate agent should have a website. Over 93% of real estate firms have a website, if you are in the 7% of realtors who do not have a website, quite frankly, you must not be serious about your business. Your website is a tool that can help you to generate internet leads, and provide potential clients with your contact information. It will be a place for clients to leave feedback about your business and serve as a portfolio of your successes.
Your website is also a great place to showcase the properties you are currently selling. Many realtors feel as though Zillow takes away from listing properties on their site. However, Zillow is never up to date with the current MLS and can be very misleading to buyers. Keeping your website up to date with homes that are on the market can add a great advantage to your sellers.
Try these strategies to get the most out of your website:
- Keep a modern and sleek design on your site.
- Make sure your site is easy to navigate.
- Get video testimonials from happy clients.
- Include a blog that you update consistently.
Social media is one of the most popular ways to engage and interact with potential clients. It also Only 7% of realtors are not currently using social media. Don’t miss out on the opportunity to attract and engage with potential clients through social media.
Ways to Be Successful on Social Media
- Be present on several platforms and post frequently.
- Don’t make social media a marketing frenzy, share more than just pitches.
- Engage with every person who likes your pages or comments on posts.
- Post about the properties that you have listed.
Major Listing Sites
Every successful agent has a profile on various online real estate directions such as Zillow, Trulia, and Active Rain. These websites are not only a place to market listed properties but a tool to increase your business’ visibility. It provides the opportunity to connect with buyers who have not found an agent yet. It also serves as a platform for clients to leave feedback on your service. The sites receive millions of website visitors each day, thousands in your local area. You do not want to miss out on any of the traffic that may come your way from these sites.
Develop an Online Content Strategy
The number of tasks that need to be accomplished to develop a strong online presence can overwhelm anyone. Many agents fall into the trap of putting together something slipshod in order to just get something online. However, this lackluster attempt at marketing yourself online is apparent to web visitors, and it reflects negatively on your business. Take the opportunity to find a professional who specializes in content marketing. Their expertise will help you to develop an online content strategy. They can execute the development of your online platforms and you can continue to work on your many other real estate endeavors.
Nearly half of real estate firms stated that they see keeping up with technology as one of their biggest challenges in the next couple of years. More than likely, you are facing the same struggles with your business. Developing an online presence for your real estate business does not need to be a daunting task, and it should not be overlooked. Use the strategies above to make a difference in your digital footprint. You will see the benefits of having a professional, consistent and engaging presence online.